The Australian Health Practitioner Regulation Agency (AHPRA) and the National Boards are sharing these examples to help you check your own advertising to ensure you comply with your obligations under the National Law1. Check if your advertising complies with legal requirements. Laws about advertising for health practitioners and healthcare providers hold advertisers accountable for the way they advertise regulated health services. Check all your advertising against the requirements of the National Law and identify any content or claims that do not meet these requirements. To make things easier for you, AHPRA now provides a range of tools that allow you to check your current compliance and help you to make the changes needed to operate within its guidelines. ; Seek advice if you’re still not sure that you comply with the National Law from your: Check your advertising: Chinese medicine examples; Check your advertising: Chiropractic examples; Check your advertising: Osteopathy examples; Further information. Cost Allocation Study; Accreditation publications; Ahpra newsletter. One key page details AHPRA’s advertising resources which provides information on finding out about advertising legislation and guidelines, and what consumers and health practitioners need to know. ; Correct any content that does not meet the National Law (explained in our Guidelines for advertising regulated health services). Forum - Responsible advertising in healthcare; Health Profession Agreements.
Always be clear about the level of evidence to support a claim. There are many ways advertisements can be false, misleading or deceptive.