The 9 Worst Mission Statements of All Time If your mission statement contains no typos, mentions what your company does, and doesn't go on for a whole page, you're already doing better than these major brands. At best, these statements below don’t mean a whole lot. Yet according to the ratings by SMI, they all failed. Just consider this, from Amazon's mission statement: "to be the Earth's most … Not bad for that guy who’s still not 30 years old. Walmart landed the #1 position once again on the Fortune 500 list for 2012. Because there’s plenty to learn from them about what not to do. GE has done a magnificent job of passing on something intangible since 1892 and that is of far greater value than just a mission statement to all the CEOs who have followed its original founders. An example of a bad mission statement is: "To create a shopping experience that pleases our customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success." So that’s what you should do. A mission statement can be a forceful way to motivate yourself and your team toward a common goal.
Let’s face it; most company mission and vision statements are horrendously bad. 8 Epically Bad Mission Statements. Let’s take a look at some of those. Miserably. But we started out by lamenting all the less-than-stellar mission statements we see every day. Albertson's is a grocery store with a mission statement that fails to mention what the company does. The 7 Best And 5 Worst Mission Statements Of America's Top Brands Published on January 2, 2019 January 2, 2019 • 25 Likes • 4 Comments